Thinkific was conceived when co-founder and CEO Greg Smith decided to take his LSAT course online with the help of his brother Matt Smith to reach more students. For Greg, taking his course online meant an opportunity to reach more students globally, and to generate more revenue and freedom.
The revenues from his online course soon surpassed his corporate law practice, and as the course took off and helped more and more students, other entrepreneurs and businesses reached out asking how they could do the same. They wanted to sell their own courses on their website and drive business growth under their own brand, with full control over their content, data, and business. Greg and Matt, along with co-founders Miranda Lievers and Matt Payne, set out to build the best platform for course creators and businesses looking to educate clients and potential clients.